How high will they go? Ford again hikes the starting price of the F-150 Lighting Electric pickup, now up 40% since launch

When Ford came out with this truck in 2021, the price was $39,974. Now it's up to $55,974. That's a 40% price increase. And remember that's the stripped down base model.

We have this from CNBC

The latest pricing increase – at least the third this year – comes as Ford attempts to expand production of the electric pickup to 150,000 units by next fall. The company earlier this week said it remains on track to do so, as it recently added a third shift of workers to a Michigan plant producing the vehicle. 

Ford wishes to sell 150,000 by next fall. So far? 13,258.